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SOCIAL MEDIA BLOGS, NEWS & EVENTS

6 ways to protect your brand from social media risk

In the today's social era, social media risk should be high on your organisation's list of priorities. Regardless of your industry, social media has not only transformed the way we communicate and engage with audiences, it has also increased the...
18 January 2018 | 08:30 am

Six social media resolutions for your organisation in 2018

The new year provides the perfect time for reflection, to look back over your social media feeds from 2017 and analyse the good, the bad and the ugly! Use these insights to determine what worked well (and what didn't) to plan how to improve your...
12 January 2018 | 08:00 am

Understanding the risks and rewards of social media for education organisations

For today's younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to school, breaks and lunchtimes aren’t spent checking and posting to social media networks like...
21 December 2017 | 08:00 am

Your Christmas ‘Out of Office’ checklist 2017

With Christmas upon us and an endless list of tasks which need ticking off, we thought that you might appreciate some help? So here’s our ‘Out of Office’ checklist to ensure that you've got social media covered over the Christmas break.
14 December 2017 | 08:00 am

How to handle complaints on social media

Brands are failing to cope with the vast number of queries and complaints they receive on social media, research has shown. In fact, only 34% of tweets and 35% of Facebook messages received are successfully answered. This growing trend is being...
07 December 2017 | 08:30 am

A comprehensive guide to training your social media team

Even with a social media strategy in place, the right technology, policies and organisational buy-in, successful delivery of enterprise social media is not guaranteed. These elements are vital, but it is ultimately dependent on the capabilities of...
30 November 2017 | 08:30 am

3 tips to ensuring social media compliance with UK law

Today, many organisations are still unaware of the common risk and compliance issues related to social media. With the benefits of engaging audiences through social channels too great, and the practice of prohibiting social media use no longer...
23 November 2017 | 08:30 am

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a wealth of data that can be used to evaluate performance. A wide array of social media analytics...
16 November 2017 | 08:00 am

How to identify & enable the right people to deliver social media in a large organisation

Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing, communications, community engagement and customer service results. The complexity associated with this type of...
09 November 2017 | 08:30 am

7 social media security risks organisations needs to avoid

Social media provides large organisations the opportunity to communicate directly and instantly with a vast audience, including customers, shareholders, the public, press and suppliers. This ability to engage in real-time conversations with a global...
02 November 2017 | 08:00 am