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Your Christmas ‘Out of Office’ checklist 2017

With Christmas upon us and an endless list of tasks which need ticking off, we thought that you might appreciate some help? So here’s our ‘Out of Office’ checklist to ensure that you've got social media covered over the Christmas break.
14 December 2017 | 08:00 am

How to handle complaints on social media

Brands are failing to cope with the vast number of queries and complaints they receive on social media, research has shown. In fact, only 34% of tweets and 35% of Facebook messages received are successfully answered. This growing trend is being...
07 December 2017 | 08:30 am

A comprehensive guide to training your social media team

Even with a social media strategy in place, the right technology, policies and organisational buy-in, successful delivery of enterprise social media is not guaranteed. These elements are vital, but it is ultimately dependent on the capabilities of...
30 November 2017 | 08:30 am

3 tips to ensuring social media compliance with UK law

Today, many organisations are still unaware of the common risk and compliance issues related to social media. With the benefits of engaging audiences through social channels too great, and the practice of prohibiting social media use no longer...
23 November 2017 | 08:30 am

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a wealth of data that can be used to evaluate performance. A wide array of social media analytics...
16 November 2017 | 08:00 am

How to identify & enable the right people to deliver social media in a large organisation

Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing, communications, community engagement and customer service results. The complexity associated with this type of...
09 November 2017 | 08:30 am

7 social media security risks organisations needs to avoid

Social media provides large organisations the opportunity to communicate directly and instantly with a vast audience, including customers, shareholders, the public, press and suppliers. This ability to engage in real-time conversations with a global...
02 November 2017 | 08:00 am

How to improve social media engagement: six tactics

The two-way nature of social media gives organisations the unique ability to gauge their customers’ levels of engagement. Yet too often, marketing and social media teams seek social media engagement without having a coherent strategy in place first...
26 October 2017 | 08:00 am

3 steps to social media reputation management

The growth and public nature of social media for customer communications is forcing many organisations to re-evaluate how they manage their brand’s reputation online. Perhaps a negative story about the organisation has recently picked up traction...
19 October 2017 | 08:00 am

Fast responses key to social customer service success

With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials), brands are still failing to meet the expectations of their customers when it comes to responding...
12 October 2017 | 08:00 am