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SOCIAL MEDIA BLOGS, NEWS & EVENTS

Social media agency & brand collaboration: the 4 keys to success

Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as brands respond to everything from complaints, questions and general feedback. While the immediate...
21 September 2017 | 10:48 am

How to build an ace social media team in a large organisation

Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media can deliver, the marketing or social team will often receive more requests to create new social...
14 September 2017 | 10:06 am

How to create more engaging social media posts in five simple steps

Over the last few years, the organic reach of your organisation's posts on Facebook and other social media networks has declined significantly, as the networks tailor users' feeds to show content that they believe is most relevant and engaging for...
07 September 2017 | 08:00 am

Six tips to manage multiple social media accounts

For larger organisations, putting social media at the heart of any marketing and communications, customer service, and community engagement efforts often requires multiple social media accounts. Each brand, location, division or business unit could...
31 August 2017 | 11:52 am

The Five R's of Epic Social Customer Service

We all know how important social media is as a customer service tool, but very few brands have actually adopted it and are monitoring it as such. Did you know that only 38% of brands have a plan in place to deliver customer service using social...
24 August 2017 | 08:00 am

How to craft the perfect Facebook post

Since it’s launch in 2004 (just a mere 13 years ago) Facebook has continued to dominate the world of social media. Originally a platform for university students to network, Facebook has grown to unprecedented levels, with more than 2 billion monthly...
17 August 2017 | 11:00 am

When social media goes wrong: The National Lottery #represent campaign

Why failure to manage social media risks ended in an epic fail for the National Lottery Athletics Campaign, and what lessons can we learn when running a high profile public campaign? A campaign to promote the role that the National Lottery plays in...
16 August 2017 | 01:20 am

What is social media listening, and how to use it?

As we know already, social media isn’t just a platform to broadcast out. As an enterprise, being successful on social media is all about reaching the right audience at the right time with the right content. If you're not listening to your audience,...
10 August 2017 | 09:00 am

Six ways your social media management platform can save you time

Time is an expensive luxury for us folks working within busy marketing, digital and communications teams. Many organisations don’t fully appreciate the time it takes to manage, coordinate and deliver social media successfully across a complex...
03 August 2017 | 09:00 am

Building an effective social media crisis management plan

Social media has brought organisations a wealth of opportunities including direct engagement with customers, brand-building, and a channel for market research, to name a few. However, this dynamic channel has also brought about a number of...
27 July 2017 | 09:00 am