The ‘Delivering Enterprise Social Media in Automotive’ workshop will give marketing communications and customer service professionals the opportunity to hear from leading experts on how to take social media up a gear, learning to identify opportunities and tackle the challenges that the new digital landscape presents.
The workshop will also give you the opportunity to network and share best practice with your automotive colleagues, and discover leading social media insights from within the automotive industry.
10.00 - Arrivals & introductions
10.15 - The Automotive Industry and Social Media – Discover what is driving the growth of social media, the impact it is having on the automotive industry and the challenges the sector faces.
10.45 – Organisational models of enterprise social media & evolution of customer service – Discover the variety of organisational models that are being utilised across the automotive sector. In addition find out how social media is changing the face of customer services and the impact this is having on reputation management within the industry.
11.30 – Break & opportunity for networking
11:45 –Strategy and planning of marketing campaigns – During this session we will review the evolution of customer centric brand building strategies and explore how marketing teams across the UK are achieving greater return on investment through social media with comprehensive strategy planning.
12:15 - Development of ‘local social’ - Hear from an industry leading expert on the development of a more personalised approach to social media ‘local social’ and the wider impact this is having on the industry’s marketing activity.
13.00 – Lunch & networking opportunity
13:45 - Managing social media in a crisis - Hear from a leading industry expert about how one dealership managed communications during an international crisis and the ups and downs along the journey.
14.30 – Break & networking opportunity
14.45 – Enterprise social media managing the risks – Find out how enterprise social media can help you to manage brand reputation, meet FCA guidelines and deliver innovative social media campaigns.
15.15 – Putting it into practice – Discover the tools you need in order to develop and deliver enterprise social media management, putting all the theory learnt throughout the day into practice.
15.45 - A look to the future & closing remarks – Find out what the future holds for social media within the automotive industry and how it can help your dealership gain a competitive advantage in the industry.
16.00 – Workshop close
James Leavesley - CEO at CrowdControlHQ
Simon Ryan - Celebrated as a social media pioneer across the financial services industry, former Global Customer Marketing Manager for Aviva plc.
Anthony Robinson - Award winning, international digital marketing strategist and former Head of Search & Social Media at Auto Trader UK
Greg Freeman - Enterprise Social Media Specialist at CrowdControlHQ
Kate Allum - Marketing Manager at CrowdControlHQ
Dates & Locations:
8th March 2016 - Silverstone, Northamptonshire
9th March 2016 - Elland Road, Leeds
10th March 2016 - Hampden Park, Glasgow
Times: 10am - 4pm
Cost: FREE to attend
Workshop spaces are limited so please fill the form below to apply for your place today.