Great opportunities to tell great stories
Over the past few weeks, I've read a lot of responses to Facebook’s announced rolling of Timeline for brand pages on the 30th of March. While most are quite enthusiastic, others are predicting the beginning of the end for Facebook -and for civilisation as we know it.
Personally, I think this is the next step for brands to become closer and more relevant to their fans. Intelligent use of cover photos, the ability to pin posts and to create a story about the company is a great opportunity for any brand to breathe life into its Facebook identity.
Time to illustrate
The timeline feature allows brands to go back to their ‘birth’ and fill in company milestones - awards, news, and product launches etc. AGA Rangemaster –one of our clients at CrowdControlHQ, have a great history that dates back to 1922 and they've done a super job of documenting this for all their ‘fans’:
AGA carefully illustrate their history with beautiful photos and short but effective accompanying descriptions.
Make your point with a pin
In perfect timing with the ‘Pinterest’ boom, Facebook also introduces the term ‘pin’. Brands will be allowed to pin posts to the top of their Facebook pages. The pin keeps the content from moving further down the page as new content is added. This is great for getting people to look at a message that would have previously made its way down the page.
Run for cover (photos)
Cover photos are a perfect excuse to express your brand’s identity in one single powerful image. Note that it's against Facebook’s terms and conditions to display offers on the cover photo or to encourage people to ‘Like’ your page.
Have you seen any other good examples of brands already using the Facebook timeline? How will you use it for your brand?
Calum Brannan, Co-Founder CrowdControlHQ