SOCIAL MEDIA BLOGS, NEWS & EVENTS

How using a social media management platform can increase productivity

02 August 2013 | 03:55 am

The following charts show how using a social media management platform can help your organisation increase productivity, freeing up time for social media managers to concentrate on engaging clients and promoting their organisations.

We looked at an average social media manager who typically manages 30 users and 20 social media profiles in their organisation.

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Reporting also uses a lot of resources. The following chart highlights the amount of time spent on this task.

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Five hours each month are spent on executing a multi-criteria report regarding Facebook engagement for each page. One and a half hours are spent simple deleting and recording content for each page, each month. In all a staggering 85 hours a month could be saved on the average social media account if a management platform is used.