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SOCIAL MEDIA BLOGS, NEWS & EVENTS

How to measure success on social media: social media analytics

Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping to drive sales?” A key element of any social media manager’s role is to report on social media performance...
05 October 2017 | 08:00 am

Twitter’s updated Terms of Service coming October 2017 – what you need to know

On October 2nd 2017, Twitter will be implementing their updated Terms of Service for those of us living outside the US. Over the past few weeks’ users have been asked to give their approval for the new Terms of Service in order for us to keep using...
28 September 2017 | 09:00 am

Velo Birmingham: The laws of social etiquette

Sunday 24th September saw 15,000 cyclists take to the streets of Birmingham (and Worcestershire) in the City’s first major closed road cycling event. Velo Birmingham saw riders from across the UK cover a 100-mile route through the normally traffic...
26 September 2017 | 05:01 am

Social media agency & brand collaboration: the 4 keys to success

Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as brands respond to everything from complaints, questions and general feedback. While the immediate...
21 September 2017 | 10:48 am

How to build an ace social media team in a large organisation

Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media can deliver, the marketing or social team will often receive more requests to create new social...
14 September 2017 | 10:06 am

How to create more engaging social media posts in five simple steps

Over the last few years, the organic reach of your organisation's posts on Facebook and other social media networks has declined significantly, as the networks tailor users' feeds to show content that they believe is most relevant and engaging for...
07 September 2017 | 08:00 am

Six tips to manage multiple social media accounts

For larger organisations, putting social media at the heart of any marketing and communications, customer service, and community engagement efforts often requires multiple social media accounts. Each brand, location, division or business unit could...
31 August 2017 | 11:52 am

The Five R's of Epic Social Customer Service

We all know how important social media is as a customer service tool, but very few brands have actually adopted it and are monitoring it as such. Did you know that only 38% of brands have a plan in place to deliver customer service using social...
24 August 2017 | 08:00 am

How to craft the perfect Facebook post

Since it’s launch in 2004 (just a mere 13 years ago) Facebook has continued to dominate the world of social media. Originally a platform for university students to network, Facebook has grown to unprecedented levels, with more than 2 billion monthly...
17 August 2017 | 11:00 am

When social media goes wrong: The National Lottery #represent campaign

Why failure to manage social media risks ended in an epic fail for the National Lottery Athletics Campaign, and what lessons can we learn when running a high profile public campaign? A campaign to promote the role that the National Lottery plays in...
16 August 2017 | 01:20 am