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SOCIAL MEDIA BLOGS, NEWS & EVENTS

How to craft the perfect Facebook post

Since it’s launch in 2004 (just a mere 13 years ago) Facebook has continued to dominate the world of social media. Originally a platform for university students to network, Facebook has grown to unprecedented levels, with more than 2 billion monthly...
17 August 2017 | 11:00 am

When social media goes wrong: The National Lottery #represent campaign

Why failure to manage social media risks ended in an epic fail for the National Lottery Athletics Campaign, and what lessons can we learn when running a high profile public campaign? A campaign to promote the role that the National Lottery plays in...
16 August 2017 | 01:20 am

What is social media listening, and how to use it?

As we know already, social media isn’t just a platform to broadcast out. As an enterprise, being successful on social media is all about reaching the right audience at the right time with the right content. If you're not listening to your audience,...
10 August 2017 | 09:00 am

Six ways your social media management platform can save you time

Time is an expensive luxury for us folks working within busy marketing, digital and communications teams. Many organisations don’t fully appreciate the time it takes to manage, coordinate and deliver social media successfully across a complex...
03 August 2017 | 09:00 am

Building an effective social media crisis management plan

Social media has brought organisations a wealth of opportunities including direct engagement with customers, brand-building, and a channel for market research, to name a few. However, this dynamic channel has also brought about a number of...
27 July 2017 | 09:00 am

Confessions of an Enterprise Social Media Manager

We recently hosted a webinar with Enterprise Social Media Manager, Tom Roberts, who kindly shared with us his experiences of managing 135 social media accounts for one of the UK’s largest Leisure Operators. In this post we provide a roundup of the...
20 July 2017 | 11:10 am

Why move towards social customer care?

Social media is increasingly the go-to channel for customer service delivery, sitting alongside the more established benefits of social media marketing, communications, engagement and brand or reputation building. Whilst the stats vary depending on...
13 July 2017 | 08:00 am

Barriers to the boardroom: closing the social media management gap

Social media was originally developed as a channel to network and engage in conversation with friends, family and colleagues just over a decade ago. However, over the years it has evolved into a global commercial machine with endless possibilities...
06 July 2017 | 11:51 am

6 social media metrics every social media manager needs to be reporting

More often than not when discussing the performance of social media channels, organisations will refer to the number of likes and followers, however this is not a true indication of how successful your social media efforts are performing....
29 June 2017 | 11:00 am

How to approach social customer service enquiries

How you respond to questions and enquiries on social media will somewhat be dependent on your industry sector (for example, business or public sector) and your organisations own unique values. It is important to define how social media users in...
27 June 2017 | 12:15 am