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SOCIAL MEDIA BLOGS, NEWS & EVENTS

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a wealth of data that can be used to evaluate performance. A wide array of social media analytics...
16 November 2017 | 08:00 am

How to identify & enable the right people to deliver social media in a large organisation

Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing, communications, community engagement and customer service results. The complexity associated with this type of...
09 November 2017 | 08:30 am

7 social media security risks every organisation needs to avoid

Social media provides large organisations the opportunity to communicate directly and instantly with a vast audience, including customers, shareholders, the public, press and suppliers. This ability to engage in real-time conversations with a global...
02 November 2017 | 08:00 am

How to improve social media engagement: six tactics

The two-way nature of social media gives organisations the unique ability to gauge their customers’ levels of engagement. Yet too often, marketing and social media teams seek social media engagement without having a coherent strategy in place first...
26 October 2017 | 08:00 am

3 steps to social media reputation management

The growth and public nature of social media for customer communications is forcing many organisations to re-evaluate how they manage their brand’s reputation online. Perhaps a negative story about the organisation has recently picked up traction...
19 October 2017 | 08:00 am

Fast responses key to social customer service success

With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials), brands are still failing to meet the expectations of their customers when it comes to responding...
12 October 2017 | 08:00 am

How to measure success on social media: social media analytics

Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping to drive sales?” A key element of any social media manager’s role is to report on social media performance...
05 October 2017 | 08:00 am

Twitter’s updated Terms of Service coming October 2017 – what you need to know

On October 2nd 2017, Twitter will be implementing their updated Terms of Service for those of us living outside the US. Over the past few weeks’ users have been asked to give their approval for the new Terms of Service in order for us to keep using...
28 September 2017 | 09:00 am

Velo Birmingham: The laws of social etiquette

Sunday 24th September saw 15,000 cyclists take to the streets of Birmingham (and Worcestershire) in the City’s first major closed road cycling event. Velo Birmingham saw riders from across the UK cover a 100-mile route through the normally traffic...
26 September 2017 | 05:01 am

Social media agency & brand collaboration: the 4 keys to success

Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as brands respond to everything from complaints, questions and general feedback. While the immediate...
21 September 2017 | 10:48 am