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From food to animals, and healthcare to the downright bizarre, thereโ€™s a hashtag day for every organisation to get involved in. Theyโ€™re a staple for social media content schedules to join a movement, add commentary on a topic, or generate more awareness. Weโ€™ve created the ultimate 2020 social media hashtag calendar so you can create exciting content all year!

Download your free copy of our 2020 social media content calendar, complete with everything you need for an engaging 2020 schedule.

The Ultimate 2020 Social Media Calendar

Download your free 2020 social media calendar ๐Ÿ‘†

Monthly Social Media Content Calendar

Youโ€™re spoiled for choice with over 300 content and hashtag ideas included in our 2020 calendar! Check out some highlights from each month below. ๐Ÿ‘€

January 2020 Social Media Content Calendar

February 2020 Social Media Content Calendar

March 2020 Social Media Content Calendar

April 2020 Social Media Content Calendar

May 2020 Social Media Content Calendar

June 2020 Social Media Content Calendar

July 2020 Social Media Content Calendar

August 2020 Social Media Content Calendar

September 2020 Social Media Content Calendar

October 2020 Social Media Content Calendar

November 2020 Social Media Content Calendar

December 2020 Social Media Content Calendar

Make sure you download the full calendar of 300+ hashtag days to make 2020 the best year yet for social media content! ๐Ÿ™Œ

Making the Most of Your Social Media Hashtag Calendar

While itโ€™s great to have a bank of social media content ideas to dip into every month, they have to be the right type of content for your organisation. Check out our top tips for maximising the benefit of using trending hashtags in your social media strategy. ๐Ÿค“

Use Relevant Hashtags

Make sure that the hashtags you use in your social media strategy are relevant to your organisation. Donโ€™t create content to jump on the trending bandwagon for the sake of it, only choose the most meaningful hashtags for your audience.

Balance Your Content

The fastest way to disengage your audience is to post too much โ€” donโ€™t overload them with hashtags and awareness days. Decide on one or two hashtags each month, and craft quality, relevant content around them.

Listen to Your Audience

Social listening is an excellent tool for measuring the conversation around a hashtag. Determine whether creating content around a particular hashtag will give you the engagement and exposure that youโ€™re looking for. Can you positively impact your audience with this content?

Analyse Hashtag Performance

If youโ€™ve been using trending hashtags for a while, take a top-performing post as a benchmark to measure the performance of your other hashtag content on. By measuring, you can analyse what content works, and which awareness days resonate the best with your audience.

Optimise Your Hashtag Content

Give your content the best chance of gaining traction on a trending hashtag by optimising it. Aim to add value to your audience, by being entertaining, insightful or inspiring. Use visuals with your post, and add other hashtags where appropriate to get involved in related conversations.


Adding hashtags and awareness days into your regular social media schedule is an excellent way to diversify your content, get involved in other conversations, and connect with your audience on a more personal level. Grab your copy of our free social media content calendar to get 12 months of hashtags and content ideas for your schedule. ๐Ÿ™Œ

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