It’s no secret that social media content that includes images or videos far outperforms posts with text alone!
It's proven that Facebook posts with images generate on average 37% more engagement than without, and there is no doubt that your message is more memorable too. Research has shown that a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it. 🙌
So, we know that images and multimedia are crucial assets for social media, but it’s not always so easy to create lots of new and engagement-worthy visuals, especially when resources, time and budget may be limited.
With that in mind, we’re going to be sharing 10 super creative ways to spice up your photos and re-invent your image library, all of which can be done by using the new built-in image editor in CrowdControlHQ. Allowing you and your colleagues to crop, filter, add text or icons to, and resize images for specific social network use, all as part of one simple posting process. Therefore – no costly design work required! 💪
1. This first example comes from It's Nottingham and we love their eye-catching way of providing key details about their Pride event such as location and activities. This is simple but effective to ensure the message is clear! 🏳️🌈
2. Remember that your visuals don’t always have to include photos! If you work in an organisation that has less access to imagery or want to change it up, consider how you can create puzzles and brain-teasers on plainer backgrounds like Transport for London.
P.S. If like us anagrams are not your forte and not knowing the answer is killing you – we got you… Oyster Card 🤦♀️
3. Yorkshire Wildlife Park were keen to tell their followers about a great visit a group of nudists had at their park but there were obvious challenges when it came to sharing photos... To solve the problem they have made very creative use of certain emojis! 🙈
Here we are! Everyone is almost ready to go 👍 Our photo-assessing-before-posting-on-social-media skills are being pushed to the limit. pic.twitter.com/IcLfc4vn42— Yorkshire Wildlife Park 🦏 (@YorkshireWP) 13 July 2018
4. Image editing also doesn’t have to be complicated, Birmingham Police show how simple text added to a lovely photo can make a message so much more powerful. In this case, taking the time to thank the public who have helped to find a missing person. 🤗
Have you considered how you could apply this idea to your content?
Missing 12-year-old Olivia Henry has been found safe and well. Thank you all for your kind concern and shares. pic.twitter.com/IJ174jjP67— Birmingham Police (@brumpolice) 31 July 2018
5. Iceland Foods are witty as ever overlaying text to create some groan-worthy puns!
6. On a more serious note – UNICEF have overlaid thought-provoking quotes from famous figures as part of their #MondayMotivation campaign to raise awareness of the challenges many children across the globe face. 🌍
7. Last but definitely not least, Equity Housing have used image editing to highlight the latest properties that they have available – a crucial message that as we know will be better remembered because it involves a photo that appeals to the way our brains work. This is a great idea that could equally be applied to job opportunities, special offers or important updates.
Have you tried any of these editing tactics or perhaps have your own creative image ideas? We’d love to know, please get in contact @CrowdControlHQ and don’t forget that for CrowdControlHQ users, our built-in image editing tool is now live – for more help on this or to find out more about the CrowdControlHQ platform please contact us using our live chat! 😊