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There are two questions that we often get asked when talking to clients about their social media strategies:

  1. How can we expand our audience?
  2. How can we engage more in relevant conversations?

Of course, there are many answers to these questions, but when it comes to engaging with new audiences there are few better starting points than Twitter networking hours. Here we look at what they are, why they are such a powerful tool, and how organisations can get involved.

What are Twitter Networking Hours?

It’s no secret that increasingly conversations and interactions are moving online, and networking is no different. The power of traditional face-to-face networking can be amplified on Twitter where your potential audience grows from a handful to thousands.

With this in mind, Twitter networking hours create the perfect stage to showcase your brand, services or products to your target audiences, in an environment open to new ideas. Individuals, organisations, and brands are using Twitter as a platform to network with each other by using specific hashtags on set days and times – just like real-life face-to-face networking.

It is as simple as using the appropriate hashtag within your tweet to join the conversation and start building contacts and relationships!

Why should your organisation join the conversation?

1. Perfect match for localised organisations – although there are twitter networking hours for almost every topic that you could think of, location-based hashtags can really suit organisations with sites across the UK. Local social media accounts are valuable because of the connection that local colleagues have with their community and so by focusing on these relationships, organisations are more likely to reap positive results, whether that is anything from more click throughs to your website, to more signups to a local event. This example from Aster Homes is fantastic!

2. Receptive audience – engagement with Twitter content during networking hours tend to be higher than average since other organisations and individuals have chosen to join the conversation. They too are looking to develop relationships and engage with others in their area or topic of interest. With this in mind, chats or Q&As like the #SOchathour, a Twitter chat dedicated to discussion of shared ownership homes in the UK, are an excellent example of how popular these can be!

3. Market research – regardless of whether organisations participate in the networking or not, listening into these hours is still a great opportunity to see what your target audiences are talking about and how you can tailor your offering accordingly. Alternatively learn from your competitors and how they are engaging to hone your message.

4. Brand awareness – for many organisations, the first step in growing their audience is all about brand awareness. Dropping into these networking sessions is an effective way to spread the word. Although the true value is in engaging in conversations, not just sales messages, so striking a balance is key!

5. Develop local partnerships – local partnerships can deliver great value for all types of organisations from charities to complementary businesses and Twitter is the perfect forum to identify these opportunities. The example from our local #BrumHour highlights just how quickly connections can be made when in this case the charity Sociability Care were looking for help with an upcoming event.

How to get involved!

All that’s left to do is explore the Twitter networking hours that are relevant to your organisation and start tweeting...happy social networking! 🤝

Regional and Local Hours:

Monday

#SouthWestHour 2-3pm – Networking hour for South West of England

#NorthWestHour 3-4pm – Networking hour for North West of England

#CumbriaHour 7-8pm – Networking hour for the whole of Cumbria

#LeylandHour 8-9pm – Networking hour for Leyland

#BiziScots 8-9pm – Networking hour to meet great Scottish businesses

#BlackburnHour 8-9pm – Networking hour for Blackburn

#CheshireHour 8-9pm – Networking hour for Cheshire

#ConnectingEssex 8-9pm – Networking hour for Essex

#HarrogateHour 8-9pm – Networking hour for Harrogate

#LincsHour 8-9pm – Networking hour for Lincolnshire

#NorthEastHour 8-9pm – Networking hour for the North East

#PBoroHour 8-9pm – Networking hour for Peterborough

#PrestonHour 8-9pm – Networking hour for Preston

#StockportHour 8-9pm – Networking hour for Stockport

 

Tuesday

#GlasgowBizHour 12-1pm – Networking hour for Glasgow

#NorthEastHour 2-3pm – Networking hour for the North East

#IpswichHour 4-5pm – Networking hour for Ipswich

#GlasgowHour 7-8pm – Networking hour for Glasgow

#AvYourSay 8-9pm – Networking hour for Amber Valley in Derbyshire

#BrizzleHour 8-9pm – Networking hour for Bristol

#CalderdaleHour 8-9pm – Networking hour for Calderdale

#ChorleyHour 8-9pm – Networking hour for Chorley

#ChesterHour 8-9pm – Networking hour for Chester

#DiscoverRipon 8-9pm – Networking hour for Ripon

#DoncasterHour 8-9pm – Networking hour for Doncaster

#EYorksHour 8-9pm – Networking hour for businesses in East Yorkshire

#HampshireHour 8-9pm – Networking hour for Hampshire

#KingsLynnHour 8-9pm – Networking hour for KingsLynn

#MerseyBiz 8-9pm – Networking hour for Merseyside

#SheffieldHour 8-9pm – Networking hour for Sheffield

#WestMidsHour 8-9pm – Networking hour for the West Midlands

#WetherbyHour 8-9pm – Networking hour for Wetherby

#WyreFyldeHour 8-9pm – Networking hour for Wyre & Flyde

#WiltshireHour 8:30-9:30pm – Networking hour for Wiltshire

#KentHour 8:30-9:30pm – Networking hour for Kent

#SouthEastHour 8:30-9:30pm – Networking hour for businesses in the South East

#BathHour 9-10pm – Networking hour for Bath

 

Wednesday

#EssexHour 2-3pm – Networking hour for Essex

#NewcastleHour 2-3pm – Networking hour for Newcastle

#DGHour 7-8pm – Networking for Dumfries & Galloway

#LincolnHour 7-8pm – Networking hour for Lincoln

#StirlingHour 7-8pm – Networking hour for Stirling

#AndoverHour 7:30-8:30pm – Networking hour for Andover

#CambsHour 8-9pm – Networking hour for Cambridgeshire

#CardiffHour 8-9pm – Networking hour for Cardiff

#CornwallHour 8-9pm – Networking hour for Cornwall

#DevonHour 8-9pm – Networking hour for Devon

#EastMidlandsHour 8-9pm – Networking hour for East Midlands

#MidlandsHour 8-9pm – Networking hour for the Midlands

#NorthWestHour 8- 9pm – Networking hour for the North West of England

#OxHour 8-9pm – Networking hour for Oxfordshire

#SalisburyHour 8-9pm – Networking hour for Salisbury

#StaffordshireHour 8-9pm – Networking hour for Staffordshire

#WolverhamptonHour 8-9pm – Networking hour for Wolverhampton

#WrexhamHour 8-9pm – Networking hour for Wrexham

#YorkBizHour 8-9pm – Networking hour for York

#YorkshireHour 8-9pm – Networking hour for Yorkshire

#OxfordshireHour 8:30-9:30pm – Networking hour for Oxfordshire

#ShropshireHour 8:30-9:30pm – Networking hour for Shropshire

#ScotlandHour 9-10pm – Networking hour for Scotland

#StirlingHour 9-10pm – Networking hour for Stirling

#IrishBizParty 9-11pm – Networking for Irish businesses

 

Thursday

#SUAhour 11-12pm - Networking hour for Stratford Upon Avon

#TeesTime 2-3pm – Networking hour for Teeside

#BexleyHour 4-5pm – Networking hour for Bexley

#LoveLichfield 7-8pm – Networking hour for Lichfield

#BarnsleyHour 8-9pm – Networking hour for Barnsley

#BlackpoolHour 8-9pm – Networking hour for Blackpool

#BradfordHour 8-9pm – Networking hour for Bradford

#ChesterfieldHour 8-9pm – Networking hour for Chesterfield

#DerbyshireHour 8-9pm – Networking hour for Derbyshire

#EastAngliaHour 8-9pm – Networking hour for East Anglia

#HuddersfieldHour 8-9pm – Networking for Huddersfield

#HullHour 8-9pm – Networking hour for Hull

#KirkleesHour 8-9pm – Networking hour for Kirklees

#LancashireHour 8-9pm – Networking hour for Lancashire

#LeedsHour 8-9pm – Networking hour for Leeds

#LiverpoolHour 8-9pm – Networking hour for Liverpool

#LondonHour 8-9pm – Networking hour for London

#ManchesterHour 8-9pm – Networking hour for Manchester

#NorthantsHour 8-9pm – Networking hour for Northamptonshire

#NorthwichHour 8-9pm – Networking hour for Northwich

#NottsNatter 8-9pm – Networking hour for Nottingham

#NWalesHour 8-9pm – Networking hour for North Wales

#SheffieldHour 8-9pm – Networking hour for Sheffield

#SomersetHour 8-9pm – Networking hour for Somerset

#SouthWestHour 8-9pm – Networking hour for the South West of England

#SunderlandHour 8-9pm – Networking hour for Sunderland

#WakefieldHour 8-9pm – Networking hour for Wakefield

#WarringtonHour 8-9pm – Networking hour for Warrington

#WirralHour 8-9pm – Networking hour for the Wirral

#YorkHour 8-9pm – Networking hour for York

#SussexHour 8:30-9:30pm – Networking hour for Sussex

 

Friday

#ClevelandHour 10-11am – Networking hour for Cleveland

#NewcastleHour 11am-12pm – Networking hour for Newcastle

#LondonHour 11am-12pm – Networking hour for London

#YorkBizHour 11am-12pm – Networking hour for York

#NorthWestHour 9-10pm – Networking hour for the North West of England

 

Saturday

#BrandYorkshire 8-9pm – Networking hour for Yorkshire 

 

Sunday

#BrumHour 8-9pm – Networking hour for Birmingham

#CoDurhamHour 8-9pm – Networking hour for County Durham

#WalesHour 8-9pm – Networking hour for Wales

 

UK-Wide Business Hours:

Daily

#UKBizLunch 12pm-1pm – A lunchtime UK networking hour (lots of food pics)

#BizHour Mon-Fri 2-3pm – One of the biggest

#B2BHour Everyday 3-4pm – Business to business networking

#CakeClubHour Mon-Fri 3-4pm – Generic networking hour

#WomanInBiz Mon-Fri 6-7pm – Networking for women only

 

Monday

#BizMumFollow 9am-9pm – All day networking for Mums

#DentistHour 6:30-7:30pm – Dental chat networking

#LateBookingHour 7-8pm – A place to showcase your hotel deals

#BiziScots 8-9pm – Scottish based business networking

#CoachingHour 8-9pm – Networking for coaching businesses

#CreativeBizHour 8-9pm – Networking for creative businesses

#MondayMadness 8:30-9:30pm – UK Businesses

#TwitterBrothers 9-10pm – Networking for Men on Twitter

#MumpreneurHour 9-10pm – Networking hour for Mumpreneurs

 

Tuesday

#FashionHour 7-8pm – Fashion related chat

#SMEHourUK 7-8pm – Networking for UK small medium enterprises

#BNIHour 9-10pm – BNI business networking hour

#4NHour 9-10pm – 4N business networking hour

 

Wednesday

#HRHour 11am-12pm – Networking hour for people in HR

#RecruitHour 7-8pm – Networking for recruitment businesses

#MenMeanBiz 7-8pm – Networking hour for business men

#CharityHour 8-9pm – Networking hour for charities

#SOchathour 8-9pm – Networking hour for shared ownership homes

#YorksBuildersHour 8-9pm – Networking Hour for Yorkshire builders

#BuyBritishBrands 8:30-9:30pm – Networking for British brands

#EventHour 9-10pm – Networking for event management businesses

#WeddingHour 9-10pm – For wedding related businesses

 

Thursday

#TwitterSisters 8:30-9:30pm – Networking for women business

#UKHolidayHour 8:30-9:30pm – Networking hour for UK holiday businesses

#WelshIntroBiz 8:30-9:30pm – Networking hour for Welsh businesses

#BNIHour 9-10pm – BNI business networking hour

#MumpreneurHour 9-10pm – Networking for entrepreneurial mums

 

Friday

#EcoHour 12-1pm – Eco-friendly business networking

#PartyBizHour 1-2pm – Networking hour for the party and fancy-dress industry

#GBHour 4-5pm – Great British Networking

#RetailHourTime 8-9pm – Networking hour for retail businesses

 

Saturday

#SatChat 8-9:15am – Saturday Morning networking

#WeekendHour 11am-12pm – Networking for UK businesses

#SatchatUK 6-7pm – Networking for UK businesses

#EnglandHour Sunday 9-10pm – Networking for businesses in England

 

Sunday

#SBS 5-7:30pm – Networking event set up by Dragons Den’s @TheoPaphitis with weekly winners

#PromotingWomen 7-8pm – Networking hour for women in business

#WomaninBiz 8-9pm – Networking hour for women in business

#EnglandHour 9-10pm – Networking for businesses in England

 

Food, Drink and Hospitality Networking Hours:

Monday

#WineOClock 7-8pm

#DevonFoodHour 8-9pm

 

Tuesday

#TeaHour 7-8pm

#WineOClock 7-8pm

#FoodHour 8-9pm

 

Wednesday

#WineOClock 7-8pm

 

Thursday

#WineOClock 6-7pm

#LadiesCoffeeHour 7-8pm

#CreamTeaHour 8-9pm

#VeganRecipeHour 8-9pm

 

Friday

#WineOClock 6-7p

 

Sunday

#LadiesCoffeeHour 7-8pm

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