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Education

How to build your University Brand on Social Media

Rising tuition fees, fiercer competition and student expectations mean universities need to focus on building a brand around their unique identity and..

Claire Allcock
Claire Allcock Nov 14, 2019

Strategy

8 Must-Read Social Media Quotes for Modern Marketing & Comms Teams

According to the Social Media Today, 47% of social media marketers say that developing strategies that support business goals is their top challenge...
Claire Allcock
Claire Allcock Nov 07, 2019

Strategy

Social Media for Local Government: Why it’s Important and How to Make the Most of It

Social media provides councils and other local authorities with an incredible opportunity. As the majority of UK adults are on social media, it’s..
Claire Allcock
Claire Allcock Oct 31, 2019

Strategy

How to Plan a Social Media Strategy in 12 Steps

To build a sustainable following on your organisation’s social media profiles, you need clear goals for every post. This is where having a laid-out..

Claire Allcock
Claire Allcock Oct 24, 2019

Social media calendar

November 2019 Social Media Calendar Content & #Hashtag Ideas

Wrap up warm, because it's time for the November social media content calendar! Grab your free download for ideas on special days, events and hashtags..

Claire Allcock
Claire Allcock Oct 17, 2019

Customer service

Social Media Customer Service: 5 Best Practices for Happy Customers

Social media is a crucial part of customer service, with 71% of consumers saying they would recommend a brand if they received excellent social media..

Claire Allcock
Claire Allcock Oct 10, 2019
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