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Customer service

Proactive Social Media Customer Service: Why You Need It & How to Achieve It

As more and more organisations get serious about their social media strategy, the standards are set ever higher for delivering exceptional customer..

Claire Allcock
Claire Allcock Mar 12, 2020

Crisis comms

7 Tips for managing social media during COVID-19

From Twitter advising staff to work from home to Salesforce cancelling non-essential travel, organisations around the world are putting their..

Claire Allcock
Claire Allcock Mar 10, 2020

Analytics

15 Social Media Performance Metrics You Need to Nail Your Goals

Social media is a brilliant tool for marketing, comms and customer service teams. The insights available through the platforms means you can record..

Claire Allcock
Claire Allcock Feb 27, 2020

Social media calendar

March 2020 Social Media Calendar Content & #Hashtag Ideas

If you're looking for more content to post than just daffodils and baby lambs this March, take a look at our free social media content calendar for..

Claire Allcock
Claire Allcock Feb 20, 2020

Management

How to Complete a Social Media Audit [+ Free Guide and Template]

Performing a social media audit for your organisation is a fantastic way to dive into your social strategy by getting down to the frontline of your..

Claire Allcock
Claire Allcock Feb 12, 2020

Health

5 Healthcare Organisations Leading the Way on Social Media

From healthy behaviour changes and starting conversations around wellbeing to booking appointments and accessing the help people need, healthcare..

Claire Allcock
Claire Allcock Jan 30, 2020