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Customer service

4 social customer service lessons from the ‘Beast from the East’

Talk of the ‘Beast from the East’ and Storm Emma has dominated social media over the past couple of weeks 🌨️ Naturally because of the dangerous..

Dan Aston
Dan Aston Mar 08, 2018

Engagement

A complete guide to Twitter Networking Hours

There are two questions that we often get asked when talking to clients about their social media strategies:

  1. How can we expand our audience?
  2. How can..
Dan Aston
Dan Aston Feb 27, 2018

Engagement

Engaging social media audiences around the Winter Olympics

All marketers know the Olympics is a well guarded commercial entity, however, the Games can present a great opportunity to engage and grow digital..

Dan Aston
Dan Aston Feb 22, 2018

Management

The role of social media management platforms in informing management decisions

Social media networks have worked hard to provide users with the right data to analyse and evaluate the performance of content, helping generate..

Dan Aston
Dan Aston Feb 19, 2018

People & skills

Why your organisation needs a social media policy

In 2018, most organisations have actively integrated social media into their marketing strategy. Yet few have considered a social media policy, with..

Dan Aston
Dan Aston Feb 09, 2018

Management

How to stay on the right side of social media compliance

Social media gives organisations the ability to have direct access to their target audience and is an extremely useful tool to help generate new..

Dan Aston
Dan Aston Feb 01, 2018