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Engagement

Social media campaigns: 6 killer campaigns that drove meaningful engagement

Most organisations have some kind of presence on social media but surprisingly only a small percentage go as far as formulating a robust campaign..

Dan Aston
Dan Aston Jan 25, 2018

Risk & compliance

6 ways to protect your brand from social media risk

In the today's social era, social media risk should be high on your organisation's list of priorities. Regardless of your industry, social media has..

Dan Aston
Dan Aston Jan 18, 2018

Management

Six social media resolutions for your organisation in 2018

The new year provides the perfect time for reflection, to look back over your social media feeds from 2017 and analyse the good, the bad and the ugly!..

Dan Aston
Dan Aston Jan 12, 2018

Strategy

Understanding the risks and rewards of social media for education organisations

For today's younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to..

Dan Aston
Dan Aston Dec 21, 2017

Management

Your Christmas ‘Out of Office’ checklist 2017

With Christmas upon us and an endless list of tasks which need ticking off, we thought that you might appreciate some help? So here’s our ‘Out of..

Dan Aston
Dan Aston Dec 14, 2017

Customer service

How to handle social media complaints

Brands are failing to cope with the vast number of queries and complaints they receive on social media, research has shown. In fact, only 34% of tweets..

Dan Aston
Dan Aston Dec 07, 2017