There’s no doubt that word-of-mouth referrals are the most powerful form of marketing any organisation can hope to stimulate. However, the reach of..
For many organisations, their use of social media as a marketing, comms and customer service channel is rapidly evolving. To help enhance and develop..
Over the course of 2018, more social media users than ever will be accessing their accounts on the move, and that includes marketers. Whether its live..
In the wake of accusations of bots spamming users with fake content, Twitter has taken the first step in cleansing their..
With rumours of ‘fake news’ and bots spamming social networks with political content, channels including LinkedIn are working hard to preserve the..
The situation: fast-food giant KFC found themselves in an unusual and financially damaging position over the past couple of weeks. Their new delivery..
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