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CrowdControlHQ is the First Social Media Management Software to incorporate G+ into Buzz Monitor Feature

27 September 2011 | 05:34 am

CrowdControlHQ (http://crowdcontrolhq.com/) today revealed that it is the first web-based social media management software to incorporate Google+ into its service using the Google+ API. CrowdControlHQ’s buzz monitoring feature now searches Google+ public profiles as well as Twitter, Facebook, Google news and blogs capturing insightful demographic information.

The company’s UK development team has also built a free tool (http://www.searchgpl.us) for brands to search Google+ public profiles independently of their service. The tool allows brands to listen to what is being said about them across Google+ public profiles providing demographic information around gender and location of the users and their mentions.

Calum Brannan, co-founder of CrowdControlHQ, which works with brands such as Cadbury, AGA, Decathlon, Luminar Leisure and West Midlands Police said, “There is real enthusiasm from brands to get a foothold on Google+ and start engaging with its users. The social network has seen unprecedented growth and reports are estimating over 43m active user profiles. In advance of the official launch of brand pages, believed to be in the coming weeks and months, our buzz monitoring feature and searchgpl.us site allows brands and businesses to begin to listen to what the Google+ community has to say.”

CrowdControlHQ has always been at the forefront of tech innovation. Its buzz monitor feature has enabled twitter search by post code using geo-location since the company’s inception in 2010. As the first provider to implement Google+ into its service CrowdControlHQ is now able to offer brands and businesses the first opportunity to engage, manage and monitor user activity across all the leading social networks.

Phil Morgan, Director at the Chartered Institute of Public Relations (CIPR), which has been working with CrowdControlHQ since 2010 said, “The ability to monitor and manage outreach across social networks through CrowdControlHQ and really engage with users has been extremely helpful for the CIPR and reflects effective online public relations practice. Now, being able to listen to conversations across Google+ allows us far greater insight into consumer habits and how the newest social network is taking shape “.


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