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Workshop: Delivering Enterprise Social Media in Automotive

01 December 2015 | 08:00 am

Workshop Automotive Poster

The ‘Delivering Enterprise Social Media in Automotive’ workshop will give marketing communications and customer service professionals the opportunity to hear from leading experts on how to take social media up a gear, learning to identify opportunities and tackle the challenges that the new digital landscape presents.

Related: Is 2016 the year of evolution or revolution for social media across the Automotive sector?

The workshop will also give you the opportunity to network and share best practice with your automotive colleagues, and discover leading social media insights from within the automotive industry.


10.00 - Arrivals & introductions

10.15 - The Automotive Industry and Social Media – Discover what is driving the growth of social media, the impact it is having on the automotive industry and the challenges the sector faces.

10.45 – Organisational models of enterprise social media & evolution of customer service – Discover the variety of organisational models that are being utilised across the automotive sector. In addition find out how social media is changing the face of customer services and the impact this is having on reputation management within the industry.

11.30 – Break & opportunity for networking

11:45 –Strategy and planning of marketing campaigns – During this session we will review the evolution of customer centric brand building strategies and explore how marketing teams across the UK are achieving greater return on investment through social media with comprehensive strategy planning.

12:15 - Development of ‘local social’ - Hear from an industry leading expert on the development of a more personalised approach to social media ‘local social’ and the wider impact this is having on the industry’s marketing activity.

13.00 – Lunch & networking opportunity

13:45 - Managing social media in a crisis - Hear from a leading industry expert about how one dealership managed communications during an international crisis and the ups and downs along the journey.

14.30 – Break & networking opportunity

14.45 – Enterprise social media managing the risks – Find out how enterprise social media can help you to manage brand reputation, meet FCA guidelines and deliver innovative social media campaigns.

15.15 – Putting it into practice – Discover the tools you need in order to develop and deliver enterprise social media management, putting all the theory learnt throughout the day into practice.

15.45 - A look to the future & closing remarks – Find out what the future holds for social media within the automotive industry and how it can help your dealership gain a competitive advantage in the industry.

16.00 – Workshop close


Speakers include:

James Leavesley - CEO at CrowdControlHQ

Simon Ryan - Celebrated as a social media pioneer across the financial services industry, former Global Customer Marketing Manager for Aviva plc.

Anthony Robinson - Award winning, international digital marketing strategist and former Head of Search & Social Media at Auto Trader UK

Greg Freeman - Enterprise Social Media Specialist at CrowdControlHQ

Kate Allum - Marketing Manager at CrowdControlHQ


Dates & Locations:

8th March 2016 - Silverstone, Northamptonshire

9th March 2016 - Elland Road, Leeds

10th March 2016 - Hampden Park, Glasgow

Times: 10am - 4pm

Cost: FREE to attend

Related: Social Media – An executive briefing for the Automotive Industry


Workshop spaces are limited so please fill the form below to apply for your place today.


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