I’m pretty sure I’m not the first blogger to observe there’s recently been a lot of interest in Pinterest. This is the new buzzword in social media and those of you working with us know we try to innovate and build new social media sites into our product as soon as possible.
Just as we did within a few days of the G+ launch, we recommend that even if you’re not exploring Pinterest yet, it is still important to understand your audience on Pinterest and how your brand is being mentioned. That’s why you can now monitor your brand mentions on Pinterest using our buzz monitor search.
So what do you need to know for you and your brand?
In the words of Pinterest, ‘Pinterest is a virtual pinboard that lets you organise and share all the beautiful things you find on the web’. It’s like Tumblr meets Twitter meets Flickr. If those ‘web 2.0’ words mean nothing to you, carry on reading.
Pins – All images from around the web or from your PC that you add to Pinterest.
Boards – Collections of pins. Just like a noticeboard in your office, Pinterest boards can have lots of Pins attached to them. Boards can be sorted into subjects such as architecture, cars, weddings, interiors or brands.
Repin – Repinning on Pinterest means to copy a Pin to a different board, such as one you have created yourself. You could move a lovely plant from Crocus’s pins to your own board called ‘For my garden’.
Like – “Liking” a pin will add it to the Likes section of your profile, but not to one of your boards or shared with your followers.
Pinner – A pinner is a user of Pinterest.
Follow – You can either follow just one board by clicking the “follow” button at the bottom of the board or if you want to follow everything a user pins, click the “follow all” button under their profile picture.
Mention a pinner – Just like Twitter, you can mention fellow pinner in the comments of your pins by using the @ symbol and the username of the pinner you want to mention.
Pinterest numbers and stats
Users- According to Compete.com the umber of unique users on Pinterest has increased from 1.68 million in September to 7.21 million in December 2011. It’s estimated they now have 10 million registered users, with 90%+ of those directly connected into Facebook.
Money matters- Pinterest raised $27 million in funding just a few months after Times Magazine named Pinterest in its “50 best websites of 2011” feature.
Pinterest for your brand
1. Make your brand personal
- Wholefoods has done a great job of making their Pinterest personal. “It knows that people don't just see it as a place to buy food: its customers connect a type of lifestyle with shopping at Whole Foods - one that's about health, responsibly sourced food, family and looking after the planet. It's picked out these various brand messages and created boards to mirror them.”
- Follow other users and comment on their boards and pins.
2. Showcase your products in their most beautiful form
- Products can be beautiful and beauty gets noticed on Pinterest.
3. Build a community
- Offer previews of features if you’re a publisher, maybe concept cars if you’re a manufacturer etc. You get the idea!
- Run competitions, ask people to upload photos they find of your products
Some companies are seeing increased referrals, in some cases higher than those coming from Facebook, Google and Twitter!
Strategize before joining
To finish with a word of caution, before jumping in on the bandwagon of a new social media network every company should stop and consider if the new platform is truly suited for their products and if they have the time and strategic resources to fully engage and interact. Careful monitoring of the platform beforehand should answer most of these questions.
If you’d like a demo of Pinterest on CrowdControlHQ please contact us here. If you’re having trouble getting an invite to Pinterest, please do give us a shout, we might be able to help!
Calum Brannan, Co-Founder CrowdControlHQ