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Here at CrowdControlHQ, we pride ourselves on the relationships we build with our customers and networks. As we’ve recently had a number of new additions to our team we thought this was the perfect opportunity to help you get to know them!

Today we’re kicking this series off with Jake Tipper – read on to hear our interview with Jake and learn more about his role in the team, advice for social media managers and to see what he got up to last weekend! 🛥️

What is your role at CrowdControlHQ?

I’m an Enterprise Social Media Specialist. 🤓

What does your typical working day look like?

I’ll get into the office about 8am and I love to start the day on LinkedIn, finding some interesting stories, articles or a scandal to share with my followers. With the recent JD Wetherspoon quitting social media story and the ongoing Facebook hearing there’s definitely no shortage of updates to share at the moment!

Once I’ve caught up on emails I often have calls booked – these are mostly focused on advising people on early stage social media strategy or helping larger clients and prospects to develop their current strategies. Either way I’m always keen to give advice and help where I can, not just on social media but anything digital - drop me a message on LinkedIn if you’re looking for any help!

At the moment I’m working with two very large organisations to roll out their social media projects across the UK – I find these are particularly rewarding as the impact on the social media managers involved and the results for the organisation are massive!

Jake Tipper, LinkedIn

What’s the best part of your day?

Sharing a piece content on LinkedIn that goes viral but also adds value to people i'm connected with – nothing can beat that! 🔥

What do you think is the biggest challenge for social media managers in 2018?

Proving value is definitely becoming harder as more people across organisations are getting involved in social media delivery.

Being able to demonstrate that your work on social is driving towards business objectives is crucial to securing more resource and budget, whether that’s reduced time to customer service enquiries, social media conversions, or brand awareness.

Jake, you’re from a social agency background yourself – what are some key tips you think others could benefit from?

That’s true, before I joined CrowdControlHQ I worked at an outsourced social media agency supporting lots of clients with content creation, social advertising, social strategy, social customer care and monthly reporting.

I’ve brought a lot of that experience into my role at CrowdControlHQ and can really empathise with some of the challenges social media managers are facing like the problem of proving value.

For me the two key tips I’d tell anyone are:

  • Get into a routine with scheduling content, regular updates keep your momentum going and scheduling in advance and as a team will help to make sure that’s not forgotten. Collaborating on this also makes for more creative content so bring your team together!
  • Paid social is bigger than ever and so to make sure your message stands out and reaches your desired audiences, start experimenting with boosting content and running paid ads if you haven’t already.

What are your top 3 recommended podcasts/books?

Podcast: Jay Baer’s podcast, Social Pros is fantastic, covering a whole range of social media related topics and with in depth real life examples.

Podcast: Social Media Marketing by Michael Stelzner is another good podcast for social media managers and each episode provides actionable tactics and tips.

Website: Michael Stelzner is also the brains behind Social Media Examiner which is one of my go to sites to find out more about how the latest social media developments can be used by marketers.

Jake Tipper, Legoland

What do you get up to outside work?

Spending time with the family is so important, especially as I’ve got a two-year-old daughter, we love taking her out on day trips. A couple of weekends ago we went to Legoland and it was a bit concerning that she’s already got a taste for the biggest rides, she wouldn’t let us get off one until we’d ridden it about 15 times! 🎢

Finally, tell us a fun fact that few people know about you…

I spent all of last weekend working on getting my power boat license. We’re off on holiday to Menorca in a couple of months and there’s nothing better than getting out on the water, and even better as captain! 🚤

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