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SOCIAL MEDIA BLOGS, NEWS & EVENTS

What do Twitter's Changes mean for Marketers?

What is Twitter Changing? In the wake of accusations of bots spamming users with fake content, Twitter has taken the first step in cleansing their platform. From this week, organisations will not be able to simultaneously create and publish...
21 March 2018 | 08:00 am

How to Make LinkedIn’s Algorithms Work for You

With rumours of ‘fake news’ and bots spamming social networks with political content, channels including LinkedIn are working hard to preserve the authenticity of content shared with their users.
15 March 2018 | 08:00 am

Social media for Leisure brands: awareness, revenue and retention

The Leisure sector is growing and it's competitive. With more gyms, sport and leisure centres operating in the market in all parts of the UK, social media helps leisure operators stand out from the very large crowd and engage the right audience!
13 March 2018 | 08:00 am

4 social customer service lessons from the ‘Beast from the East’

Talk of the ‘Beast from the East’ and Storm Emma has dominated social media over the past couple of weeks 🌨️ Naturally because of the dangerous weather, schools, roads and transport links have been closed across the country causing chaos and beyond...
08 March 2018 | 08:00 am

KFC, a masterclass in Crispy Chicken Crisis Management

The situation: fast-food giant KFC found themselves in an unusual and financially damaging position over the past couple of weeks. Their new delivery partner, DHL, failed to deliver their supplies of chicken on time, forcing the company to...
06 March 2018 | 08:00 am

Emergency Services use of social media in 2018 and beyond

This week we welcomed our emergency services clients to the snowy Library of Birmingham for a day of inspiring guest speakers, informative debates, and plenty of networking - all in the name of social media.
02 March 2018 | 09:00 am

A complete guide to Twitter Networking Hours

There are two questions that we often get asked when talking to clients about their social media strategies: How can we expand our audience? How can we engage more in relevant conversations?
27 February 2018 | 08:00 am

Engaging social media audiences around the Winter Olympics

All marketers know the Olympics is a well guarded commercial entity, however, the Games can present a great opportunity to engage and grow digital audiences via social.
22 February 2018 | 10:00 am

The role of social media management platforms in informing management decisions

Social media networks have worked hard to provide users with the right data to analyse and evaluate the performance of content, helping generate engagement via page impressions, likes, comments and shares. These metrics provide real time feedback...
19 February 2018 | 11:54 am

Why your organisation needs a social media policy

In 2018, most organisations have actively integrated social media into their marketing strategy. Yet few have considered a social media policy, with only 51% of employees reporting that their workplace has ‘rules’ regarding social media (according...
09 February 2018 | 10:00 am