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Strategy

Social Media Marketing Strategy: The 5-Point Framework

Just under half of social media marketers say that aligning social media strategy to business goals is their biggest challenge . That’s quite a lot..
Claire Allcock
Claire Allcock Dec 05, 2019

Planning & publishing

Tone of Voice on Social Media: How do you say it?

Does your organisation have a social media tone of voice? What even is a tone of voice? How do you come up with one? 🤔

Claire Allcock
Claire Allcock Nov 28, 2019

Social media calendar

December 2019 Social Media Calendar Content & #Hashtag Ideas

Put down the mince pies and the Christmas-related puns, there's more to December than the festive period to help you with your social media content! 🎄

Claire Allcock
Claire Allcock Nov 21, 2019

Education

How to build your University Brand on Social Media

Rising tuition fees, fiercer competition and student expectations mean universities need to focus on building a brand around their unique identity and..

Claire Allcock
Claire Allcock Nov 14, 2019

Strategy

8 Must-Read Social Media Quotes for Modern Marketing & Comms Teams

According to the Social Media Today, 47% of social media marketers say that developing strategies that support business goals is their top challenge...
Claire Allcock
Claire Allcock Nov 07, 2019

Strategy

Social Media for Local Government: Why it’s Important and How to Make the Most of It

Social media provides councils and other local authorities with an incredible opportunity. As the majority of UK adults are on social media, it’s..
Claire Allcock
Claire Allcock Oct 31, 2019