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Don’t Alienate Core Fans

Bringing new fans into the fold of any social media campaign is essential, but with any efforts to increase the size of a fan base it’s vital a brand..

James Leavesley
James Leavesley May 20, 2011

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Create A Strategy & Set Realistic Goals

With a continued number of brands turning to social media to increase their customer base, the need for a strong social media strategy going forward..

James Leavesley
James Leavesley May 05, 2011

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What to Avoid When Engaging with Fans

When a brand has created its social media profiles it will inevitably be keen to start posting out and engaging with their fans. However, before it..

James Leavesley
James Leavesley Apr 06, 2011

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Teach Employees the Importance of Upholding A Brand’s Ethos

James Leavesley
James Leavesley Mar 30, 2011

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Protection

Preparation prior to an organisation’s use of social media is essential. Social media has proven itself as an easy means through which to secure high..

James Leavesley
James Leavesley Mar 15, 2011

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Automotive Dealers and the Social Media Dilemma

Social media provides a two-way opportunity for automotive dealers to engage with their customers. Organisations are now expected to be on social..

James Leavesley
James Leavesley Mar 10, 2011

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Higher Education - The Case for Social Media

It is safe to assume that the UK student population has taken to  social media like a duck to water. Social networks have become a hive of activity for..

James Leavesley
James Leavesley Mar 05, 2011

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Respect Your Audience

Social media is at its most useful when it engages its audience in the correct manner, encouraging them to come back and share content. However,..

James Leavesley
James Leavesley Feb 22, 2011

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Set up profiles and delegate responsibilities

As the influence of brands and their social networking profiles continues to grow, so does the number of brands wishing to make the first step into the..

James Leavesley
James Leavesley Feb 20, 2011

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Devolution and Revolution of Social Media for the Public Sector

I find the ongoing evolution of social media incredibly exciting- especially in engaging with those hard to reach parts of the community. Public Sector..

James Leavesley
James Leavesley Feb 13, 2011