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Blog

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a..

Dan Aston
Dan Aston Nov 16, 2017

Blog

How to identify & enable the right people to deliver social media in a large organisation

Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing,..

Dan Aston
Dan Aston Nov 09, 2017

Blog

7 social media security risks organisations needs to avoid

Social media provides large organisations the opportunity to communicate directly and instantly with a vast audience, including customers,..

Dan Aston
Dan Aston Nov 02, 2017

Blog

How to improve social media engagement: six tactics

The two-way nature of social media gives organisations the unique ability to gauge their customers’ levels of engagement. Yet too often, marketing and..

Dan Aston
Dan Aston Oct 26, 2017

Blog

3 steps to social media reputation management

The growth and public nature of social media for customer communications is forcing many organisations to re-evaluate how they manage their brand’s..

Dan Aston
Dan Aston Oct 19, 2017

Blog

Fast responses key to social customer service success

With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials),..

Dan Aston
Dan Aston Oct 12, 2017

Blog

How to measure success on social media: social media analytics

Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping to drive..

Dan Aston
Dan Aston Oct 05, 2017

News

Twitter’s updated Terms of Service coming October 2017 – what you need to know

On October 2nd 2017, Twitter will be implementing their updated Terms of Service for those of us living outside the US. Over the past few weeks’ users..

Dan Aston
Dan Aston Sep 28, 2017

Blog

Velo Birmingham: The laws of social etiquette

Sunday 24th September saw 15,000 cyclists take to the streets of Birmingham (and Worcestershire) in the City’s first major closed road cycling event...

Dan Aston
Dan Aston Sep 26, 2017

Blog

Social media agency & brand collaboration: the 4 keys to success

Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as..

Dan Aston
Dan Aston Sep 21, 2017

Blog

How to build an ace social media team in a large organisation

Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media..

Dan Aston
Dan Aston Sep 14, 2017

Blog

How to create more engaging social media posts in five simple steps

Over the last few years, the organic reach of your organisation's posts on Facebook and other social media networks has declined significantly, as the..

Dan Aston
Dan Aston Sep 07, 2017