As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a..
Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing,..
Social media provides large organisations the opportunity to communicate directly and instantly with a vast audience, including customers,..
The two-way nature of social media gives organisations the unique ability to gauge their customers’ levels of engagement. Yet too often, marketing and..
The growth and public nature of social media for customer communications is forcing many organisations to re-evaluate how they manage their brand’s..
With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials),..
Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping to drive..
On October 2nd 2017, Twitter will be implementing their updated Terms of Service for those of us living outside the US. Over the past few weeks’ users..
Sunday 24th September saw 15,000 cyclists take to the streets of Birmingham (and Worcestershire) in the City’s first major closed road cycling event...
Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as..
Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media..
Over the last few years, the organic reach of your organisation's posts on Facebook and other social media networks has declined significantly, as the..
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