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Blog

Six tips to manage multiple social media accounts

For larger organisations, putting social media at the heart of any marketing and communications, customer service, and community engagement efforts..

Dan Aston
Dan Aston Aug 31, 2017

Blog

The Five R's of Epic Social Customer Service

We all know how important social media is as a customer service tool, but very few brands have actually adopted it and are monitoring it as such.

Did..

Dan Aston
Dan Aston Aug 24, 2017

Blog

How to craft the perfect Facebook post

Since it’s launch in 2004 (just a mere 13 years ago) Facebook has continued to dominate the world of social media. Originally a platform for university..

Dan Aston
Dan Aston Aug 17, 2017

Blog

When social media goes wrong: The National Lottery #represent campaign

Why failure to manage social media risks ended in an epic fail for the National Lottery Athletics Campaign, and what lessons can we learn when running..

Blog

What is social media listening, and how to use it?

As we know already, social media isn’t just a platform to broadcast out. As an enterprise, being successful on social media is all about reaching the..

Dan Aston
Dan Aston Aug 10, 2017

Blog

Six ways your social media management platform can save you time

Time is an expensive luxury for us folks working within busy marketing, digital and communications teams. Many organisations don’t fully appreciate the..

Dan Aston
Dan Aston Aug 03, 2017

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Building an effective social media crisis management plan

Social media has brought organisations a wealth of opportunities including direct engagement with customers, brand-building, and a channel for market..

Dan Aston
Dan Aston Jul 27, 2017

Blog

Confessions of an Enterprise Social Media Manager

We recently hosted a webinar with Enterprise Social Media Manager, Tom Roberts, who kindly shared with us his experiences of managing 135 social media..

Dan Aston
Dan Aston Jul 20, 2017

Blog

Why move towards social customer care?

Social media is increasingly the go-to channel for customer service delivery, sitting alongside the more established benefits of social media..

Dan Aston
Dan Aston Jul 13, 2017

Blog

Barriers to the boardroom: closing the social media management gap

Social media was originally developed as a channel to network and engage in conversation with friends, family and colleagues just over a decade ago...

Dan Aston
Dan Aston Jul 06, 2017

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6 social media metrics every social media manager needs to be reporting

More often than not when discussing the performance of social media channels, organisations will refer to the number of likes and followers, however..
Dan Aston
Dan Aston Jun 29, 2017

Blog

How to approach social customer service enquiries

How you respond to questions and enquiries on social media will somewhat be dependent on your industry sector (for example, business or public sector)..

Dan Aston
Dan Aston Jun 27, 2017