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Analytics

The Essential Social Media Customer Service Metrics You Should Be Tracking

We know that when you’re busy responding to social media customer service questions, queries, and sometimes complaints, reporting isn’t always a top..

Naomi Linford
Naomi Linford Oct 25, 2018

Engagement

Proven Strategies for Engaging Local Audiences on Social Media and Tracking Results

Keeping lots of different audiences on social media engaged is a challenge at the best of times, but when you’re an organisation with locations spread..

Naomi Linford
Naomi Linford Sep 19, 2018

Analytics

How to Measure Brand Awareness on Social Media

First things first, let’s define what we mean by brand awareness. Brand awareness is the degree to which consumers recognise and recall the name and..

Naomi Linford
Naomi Linford Aug 30, 2018

Analytics

Social media analytics, reach vs impressions – what’s the difference?

This is one of those questions that we get asked a lot and we can understand why. These terms are often used interchangeably causing confusion about..

Naomi Linford
Naomi Linford Jun 13, 2018

Management

The role of social media management platforms in informing management decisions

Social media networks have worked hard to provide users with the right data to analyse and evaluate the performance of content, helping generate..

Dan Aston
Dan Aston Feb 19, 2018

Analytics

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a..

Dan Aston
Dan Aston Nov 16, 2017
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