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Analytics

15 Social Media Performance Metrics You Need to Nail Your Goals

Social media is a brilliant tool for marketing, comms and customer service teams. The insights available through the platforms means you can record..

Claire Allcock
Claire Allcock Feb 27, 2020

Engagement

12 CrowdControlHQ Features You Might Not Know About

From helping you create relationships on social media to making it easier to measure your social outcomes, we're continuously developing new features..

Naomi Linford
Naomi Linford May 23, 2019

Customer service

The Essential Social Media Customer Service Metrics You Should Be Tracking

We know that when you’re busy responding to social media customer service questions, queries, and sometimes complaints, reporting isn’t always a top..

Naomi Linford
Naomi Linford Oct 25, 2018

Engagement

Proven Strategies for Engaging Local Audiences on Social Media and Tracking Results

Keeping lots of different audiences on social media engaged is a challenge at the best of times, but when you’re an organisation with locations spread..

Naomi Linford
Naomi Linford Sep 19, 2018

Analytics

How to Measure Brand Awareness on Social Media

First things first, let’s define what we mean by brand awareness. Brand awareness is the degree to which consumers recognise and recall the name and..

Naomi Linford
Naomi Linford Aug 30, 2018

Analytics

Social media analytics, reach vs impressions – what’s the difference?

This is one of those questions that we get asked a lot and we can understand why. These terms are often used interchangeably causing confusion about..

Naomi Linford
Naomi Linford Jun 13, 2018
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