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The role of social media management platforms in informing management decisions

Social media networks have worked hard to provide users with the right data to analyse and evaluate the performance of content, helping generate engagement via page impressions, likes, comments and shares. These metrics provide real time feedback...
19 February 2018 | 11:54 am

Why your organisation needs a social media policy

In 2018, most organisations have actively integrated social media into their marketing strategy. Yet few have considered a social media policy, with only 51% of employees reporting that their workplace has ‘rules’ regarding social media (according...
09 February 2018 | 10:00 am

How to stay on the right side of social media compliance

Social media gives organisations the ability to have direct access to their target audience and is an extremely useful tool to help generate new business and to stay connected with customers.
01 February 2018 | 09:00 am

Social media campaigns: 6 killer campaigns that drove meaningful engagement

Most organisations have some kind of presence on social media but surprisingly only a small percentage go as far as formulating a robust campaign approach as a tool to drive audience engagement.
25 January 2018 | 11:00 am

6 ways to protect your brand from social media risk

In the today's social era, social media risk should be high on your organisation's list of priorities. Regardless of your industry, social media has not only transformed the way we communicate and engage with audiences, it has also increased the...
18 January 2018 | 08:30 am

Six social media resolutions for your organisation in 2018

The new year provides the perfect time for reflection, to look back over your social media feeds from 2017 and analyse the good, the bad and the ugly! Use these insights to determine what worked well (and what didn't) to plan how to improve your...
12 January 2018 | 08:00 am

Understanding the risks and rewards of social media for education organisations

For today's younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to school, breaks and lunchtimes aren’t spent checking and posting to social media networks like...
21 December 2017 | 08:00 am

Your Christmas ‘Out of Office’ checklist 2017

With Christmas upon us and an endless list of tasks which need ticking off, we thought that you might appreciate some help? So here’s our ‘Out of Office’ checklist to ensure that you've got social media covered over the Christmas break.
14 December 2017 | 08:00 am

How to handle complaints on social media

Brands are failing to cope with the vast number of queries and complaints they receive on social media, research has shown. In fact, only 34% of tweets and 35% of Facebook messages received are successfully answered. This growing trend is being...
07 December 2017 | 08:30 am

A comprehensive guide to training your social media team

Even with a social media strategy in place, the right technology, policies and organisational buy-in, successful delivery of enterprise social media is not guaranteed. These elements are vital, but it is ultimately dependent on the capabilities of...
30 November 2017 | 08:30 am