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Management

A comprehensive guide to training your social media team

Even with a social media strategy in place, the right technology, policies and organisational buy-in, successful delivery of enterprise social media is..

Dan Aston
Dan Aston Nov 30, 2017

Management

Evaluating social media strategy & content performance

As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a..

Dan Aston
Dan Aston Nov 16, 2017

Management

How to identify & enable the right people to deliver social media in a large organisation

Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing,..

Dan Aston
Dan Aston Nov 09, 2017

Customer service

Fast responses key to social customer service success

With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials),..

Dan Aston
Dan Aston Oct 12, 2017

Management

How to build an ace social media team in a large organisation

Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media..

Dan Aston
Dan Aston Sep 14, 2017

Management

Six tips to manage multiple social media accounts

For larger organisations, putting social media at the heart of any marketing and communications, customer service, and community engagement efforts..

Dan Aston
Dan Aston Aug 31, 2017