Even with a social media strategy in place, the right technology, policies and organisational buy-in, successful delivery of enterprise social media is..
As with all digital activities, one of the great advantages that social media holds over more traditional communication channels is that it generates a..
Enterprise organisations are increasingly managing multiple social media accounts, with multiple objectives to deliver a mix of marketing,..
With as many as 34% of customers turning to social media to resolve their customer service issues (a figure that is much higher amongst millennials),..
Social media is a cornerstone of many organisations’ marketing strategies. As stakeholders across the enterprise recognise the value that social media..
For larger organisations, putting social media at the heart of any marketing and communications, customer service, and community engagement efforts..
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