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Engagement

Social media campaigns: 6 killer campaigns that drove meaningful engagement

Most organisations have some kind of presence on social media but surprisingly only a small percentage go as far as formulating a robust campaign..

Dan Aston
Dan Aston Jan 25, 2018

Marketing

Social Media Law: When to use #Ad in influencer marketing

Social media has made it significantly easier for organisations to leverage high-profile individuals to promote their products, services and brands..

Dan Aston
Dan Aston Apr 20, 2017

Marketing

Could your organisation use social selling to influence the sales funnel?

Social selling is a powerful technique that plays an important role throughout the entire sales process from identifying, to connecting, building..

Dan Aston
Dan Aston Sep 09, 2016

Marketing

Do’s and Don’ts of Social Media Influencer Marketing

Is your organisation utilising social media influencers to drive business objectives?

We have recently been reading some fascinating research by Twitter

Dan Aston
Dan Aston Jul 28, 2016

Marketing

How to maximise ‘second screen’ engagement on social media during live sport events?

According to research, 67% of sports fans choose Twitter as their ‘second screen’ when watching live sport. It appears that the 10-year-old platform is..

Dan Aston
Dan Aston Jul 20, 2016

Marketing

8 tips to ensure B2B social media success: What can we learn from Thomson Reuters?

I was delighted to hear a presentation recently at the B2B Marketing Expo in London from Kelvin Lee, Director of Social Media for Financial & Risk at..

Dan Aston
Dan Aston May 18, 2016