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Marketing

Do’s and Don’ts of Social Media Influencer Marketing

Is your organisation utilising social media influencers to drive business objectives?

We have recently been reading some fascinating research by Twitter

Dan Aston
Dan Aston Jul 28, 2016

Marketing

How to maximise ‘second screen’ engagement on social media during live sport events?

According to research, 67% of sports fans choose Twitter as their ‘second screen’ when watching live sport. It appears that the 10-year-old platform is..

Dan Aston
Dan Aston Jul 20, 2016

Management

8 tips to ensure B2B social media success: What can we learn from Thomson Reuters?

I was delighted to hear a presentation recently at the B2B Marketing Expo in London from Kelvin Lee, Director of Social Media for Financial & Risk at..

Dan Aston
Dan Aston May 18, 2016

Marketing

Can you increase your social media reach without advertising?

If you had the opportunity to increase your company’s social reach by 1000%, with little to no added expense, would you?

Dan Aston
Dan Aston May 13, 2016

Marketing

October: A charitable month for social media campaigns

With summer well and truly behind us, we approach the season of goodwill and festivities that December brings. But first up we wrap up warm and head..

Dan Aston
Dan Aston Oct 09, 2015

LinkedIn

Maximise the impact of your LinkedIn Company & Showcase Pages

With LinkedIn home to more than 380,000,000 professionals, who are 50% more likely to buy from a company page they follow, is it time for your..

Dan Aston
Dan Aston Sep 18, 2015