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Strategy

10 Questions to Ask to Create a Killer Social Media Content Plan

Creating a content plan is about more than knowing your content in advance. Plans help you build campaigns around key dates, keep you focused on..
Claire Allcock
Claire Allcock Jan 09, 2020
Candid image of a group with succesful business people caught in an animated brainstorming meeting-3

Strategy

Social Media Marketing Strategy: The 5-Point Framework

Just under half of social media marketers say that aligning social media strategy to business goals is their biggest challenge . That’s quite a lot..
Claire Allcock
Claire Allcock Dec 05, 2019
Unposed group of creative business people in an open concept office brainstorming their next project.-35

Strategy

8 Must-Read Social Media Quotes for Modern Marketing & Comms Teams

According to the Social Media Today, 47% of social media marketers say that developing strategies that support business goals is their top challenge...
Claire Allcock
Claire Allcock Nov 07, 2019
Unposed group of creative business people in an open concept office brainstorming their next project.-34

Strategy

Social Media for Local Government: Why it’s Important and How to Make the Most of It

Social media provides councils and other local authorities with an incredible opportunity. As the majority of UK adults are on social media, it’s..
Claire Allcock
Claire Allcock Oct 31, 2019
Unposed group of creative business people in an open concept office brainstorming their next project.-33

Strategy

How to Plan a Social Media Strategy in 12 Steps

To build a sustainable following on your organisation’s social media profiles, you need clear goals for every post. This is where having a laid-out..
Claire Allcock
Claire Allcock Oct 24, 2019
Unposed group of creative business people in an open concept office brainstorming their next project.-25

Customer service

Deliver more for less - the true savings of Social Media Customer Service

We often talk about the importance of having a purpose for social media in the organisation for it to be taken seriously by senior managers. Some have..
James Leavesley
James Leavesley Aug 28, 2019
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