Blog

Strategy

Building a Social Media Strategy that Actually Works isn't as Difficult as you Might Think

The idea of building a social media strategy can sound really daunting. We know there's likely to be a lot of work involved and sometimes it's hard to..

Naomi Linford Dec 13, 2018

Customer service

7 Social Media Customer Service Quotes That Will Inspire You

We know that responding to social media customer service requests isn't always a walk in the park. There are days where you get positive feedback and..

Naomi Linford Nov 05, 2018

Customer service

How to Master Responding to Negative Comments on Social Media

For most organisations, unfortunately tackling negative comments, feedback, and complaints on social media is while unpleasant, just a reality of the..

Naomi Linford Oct 31, 2018

Customer service

The Biggest Trends in Social Media Customer Service you Need to Know for 2018-19

Did you know that 26% of consumers would be willing to pay more for excellent service? Or that organisations delivering better than average customer..

Naomi Linford Oct 03, 2018

Customer service

How to Develop a Customer Service Strategy for Social Media

When it comes to developing strategies for social media, lots of us are more familiar with social media marketing strategies and less so with deploying..

Naomi Linford Sep 25, 2018

Analytics

How to Measure Brand Awareness on Social Media

First things first, let’s define what we mean by brand awareness. Brand awareness is the degree to which consumers recognise and recall the name and..

Naomi Linford Aug 30, 2018