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Strategy

Social Media Marketing Strategy: The 5-Point Framework

Just under half of social media marketers say that aligning social media strategy to business goals is their biggest challenge . That’s quite a lot..
Claire Allcock
Claire Allcock Dec 05, 2019

Strategy

8 Must-Read Social Media Quotes for Modern Marketing & Comms Teams

According to the Social Media Today, 47% of social media marketers say that developing strategies that support business goals is their top challenge...
Claire Allcock
Claire Allcock Nov 07, 2019

Strategy

Social Media for Local Government: Why it’s Important and How to Make the Most of It

Social media provides councils and other local authorities with an incredible opportunity. As the majority of UK adults are on social media, it’s..
Claire Allcock
Claire Allcock Oct 31, 2019

Strategy

How to Plan a Social Media Strategy in 12 Steps

To build a sustainable following on your organisation’s social media profiles, you need clear goals for every post. This is where having a laid-out..

Claire Allcock
Claire Allcock Oct 24, 2019

Customer service

Deliver more for less - the true savings of Social Media Customer Service

We often talk about the importance of having a purpose for social media in the organisation for it to be taken seriously by senior managers. Some have..

James Leavesley
James Leavesley Aug 28, 2019

Management

5 Compelling Reasons Why Small Teams Need Social Media Management Software

We understand what it's like as a small team - you can get by without a social media management tool, but you can also save valuable time and increase..

James Leavesley
James Leavesley Jul 04, 2019