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Management

How to Complete a Social Media Audit [+ Free Guide and Template]

Performing a social media audit for your organisation is a fantastic way to dive into your social strategy by getting down to the frontline of your..

Claire Allcock
Claire Allcock Feb 12, 2020

Health

5 Healthcare Organisations Leading the Way on Social Media

From healthy behaviour changes and starting conversations around wellbeing to booking appointments and accessing the help people need, healthcare..

Claire Allcock
Claire Allcock Jan 30, 2020

Strategy

The Benefits of Unique Local Social Media Content vs Central Marketing Campaigns Alone

Its no secret that social media platforms continue to make lots of changes to their algorithms and rules, that not only promote relevant and localised..

Claire Allcock
Claire Allcock Jan 29, 2020

Strategy

10 Questions to Ask to Create a Killer Social Media Content Plan

Creating a content plan is about more than knowing your content in advance. Plans help you build campaigns around key dates, keep you focused on..

Claire Allcock
Claire Allcock Jan 09, 2020

Strategy

Social Media Marketing Strategy: The 5-Point Framework

Just under half of social media marketers say that aligning social media strategy to business goals is their biggest challenge . That’s quite a lot..
Claire Allcock
Claire Allcock Dec 05, 2019

Strategy

8 Must-Read Social Media Quotes for Modern Marketing & Comms Teams

According to the Social Media Today, 47% of social media marketers say that developing strategies that support business goals is their top challenge...
Claire Allcock
Claire Allcock Nov 07, 2019