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Customer service

How to Develop a Customer Service Strategy for Social Media

When it comes to developing strategies for social media, lots of us are more familiar with social media marketing strategies and less so with deploying..

Naomi Linford
Naomi Linford Sep 25, 2018

Analytics

How to Measure Brand Awareness on Social Media

First things first, let’s define what we mean by brand awareness. Brand awareness is the degree to which consumers recognise and recall the name and..

Naomi Linford
Naomi Linford Aug 30, 2018

Strategy

Content Creation vs. Content Curation on Social Media

It’s likely that as a social media manager or social media contributor you won’t always have the time or resources to create your own brand new..

Naomi Linford
Naomi Linford Aug 09, 2018

Strategy

Key Takeaways from CommsHero 2018 you can apply to your social media strategy today

Last week we had the pleasure of attending CommsHero 2018 in Leeds and we don't mind saying, what a great bunch of folks we had the chance to meet,..

Dan Aston
Dan Aston May 24, 2018

Trending

Is Wetherspoon's making a serious mistake quitting social media? Exploring the long-term effects

The news broke today that the UK pub chain, JD Wetherspoon, will be closing all their social media accounts and shutting the doors on over 150,000..

Dan Aston
Dan Aston Apr 16, 2018

Marketing

How to incorporate influencers and partnerships into your social media strategy

There’s no doubt that word-of-mouth referrals are the most powerful form of marketing any organisation can hope to stimulate. However, the reach of..

Naomi Linford
Naomi Linford Apr 05, 2018