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Management

From Data Protection to GDPR and the impact on social media

With the General Data Protection Regulation (GDPR) fast approaching for all organisations, it is important to understand where it has come from and the..

James Leavesley
James Leavesley Mar 28, 2018

Strategy

Why your organisation needs a social media policy

In 2018, most organisations have actively integrated social media into their marketing strategy. Yet few have considered a social media policy, with..

Dan Aston
Dan Aston Feb 09, 2018

Management

Six social media resolutions for your organisation in 2018

The new year provides the perfect time for reflection, to look back over your social media feeds from 2017 and analyse the good, the bad and the ugly!..

Dan Aston
Dan Aston Jan 12, 2018

Strategy

Understanding the risks and rewards of social media for education organisations

For today's younger generation of digital natives who are advancing through the education system, they will never know a life where the journey to..

Dan Aston
Dan Aston Dec 21, 2017

Engagement

How to improve social media engagement: six tactics

The two-way nature of social media gives organisations the unique ability to gauge their customers’ levels of engagement. Yet too often, marketing and..

Dan Aston
Dan Aston Oct 26, 2017

Analytics

How to measure success on social media: social media analytics

Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping to drive..

Dan Aston
Dan Aston Oct 05, 2017